Gannett Total Rewards Campaign 2012 / Total Rewards / Jess Guenther

I provided the consulting on branding and writing, as well as how to package the materials for 5 different populations. Each population required particular screen shots and messages in both the guide and cover letter. Attention to detail and a good understanding of the benefits offered for each population was key to success for this campaign.

This campaign consisted of:
-Teaser Postcard
-Poster
-Total Rewards Kit for 5 populations including the following contents;
[]Cover letter
[]User Guide
[] Spot glue magnet
[]9x12 outer envelope

Total Rewards: Gannett Total Rewards Campaign 2012

Advertisement and marketing of the new total rewards campaign.

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